Our Story

Ellie's Earth is the first-to-market premium, all-natural deodorant made specifically for pre-teens and teens.

Picture this: Your adorable little one comes running in for a bear hug, arms lifted, smiling ear to ear—and you catch a whiff of that first hint of kiddo B.O. You think, “Noooooo, they’re so young!”

One of the first times I realized my girls needed deodorant, I felt a pang of nostalgia and a touch of embarrassment—for them and for myself. Using my own deodorant felt like a missed opportunity for an age-appropriate and respectful experience of their growing independence. And so, in 2024 Ellie's Earth was born.

  • made in Canada
  • POC and female-founded
  • all-natural ingredients
  • portion of all sales are donated to Sick Kids
  • made specifically for growing bodies in shape, size and scent

Meet Our Founder

I’m Farzana Spiro, the proud founder of Ellie’s Earth and a mom of three amazing kids.

When my girls first needed some smell-help, I searched high and low for a natural, aluminum-free deodorant specifically designed for tweens and teens. When I couldn’t find anything that met my standards, it was time to get making our own.

Named after my youngest daughter, Ellie, it was vitally important to me and my family to create a product that could build their confidence while also being mindful of the impact on their Earth.

We Stand For

building communities of confident kids and giving back to the world around us.

$1 of every sale will go towards Garry Hurvitz Centre for Brain & Mental Healthat Sick Kids Hospital in Toronto, a cause deeply close to our hearts.

Empowering Confidence

We believe that feeling good is the first step towards self-confidence, and Ellie’s Earth helps tweens and teens achieve just that.

Responsible Ingredients

Our products are made with natural, responsibly sourced ingredients, ensuring they’re safe for young skin.

Community Giving

We’re dedicated to making a positive impact, both through our products and our community efforts.

Join Us on Our Journey

we're dedicated to empowering younger generations by cultivating healthy personal care routines from an early stage.

Our goal is to ditch insecurities and nurture confidence in pre-teens and teens as they navigate their journey of self-discovery.

Through our dedication to fostering confidence, we aim to inspire kids, pre-teens, and teens to embrace their uniqueness and shape their own paths toward a brighter future.